Recently, Yooz participated in five industry conferences in five weeks as an exhibitor, session presenter, sponsor, or all of the above. In Part 1, we sat down with Melissa Hendrick, VP of Marketing for Yooz North America, to learn more about why these particular events were chosen and what she learned along the way.
In Part 2 of this series, we continue our conversation and find out what excited attendees most about the Yooz solution, what the Yooz team learned from their experiences, and what surprises they had along the way.
Q: In general, what were attendees most excited about the Yooz solution?
A: At Sage Intacct Advantage in particular there was a lot of excitement around the local, real-time nature of the Yooz platform; specifically, the real-time uploads (as opposed to only uploading or updating once per day overnight) and the seamless push to and from the Intacct ERP.
And, you know how it is, everybody wants to do business with the talk of the town. There was a lot of anticipation about visiting Yooz this year because of all the buzz generated from the thought-leadership content we’ve produced—we’ve had several bylines published to the Sage Intacct blog and other industry media outlets—the awards and recognitions we’ve received, and all of the vendors, salespeople, and industry experts that have recommended or referred us.
I also think the industry professionals have started to really understand what a truly smart, powerful AP automation solution Yooz is with features that no other solution can offer. Just like our tag line says: Cloud P2P Automation. Easy. Powerful. Smart.
We’re not just trying to sell Yooz. We’re helping industry professionals to be educated about how to find the best solution for their business, and that may or may not be Yooz. I’m not sure if attendees are necessarily excited about that, but they certainly recognize it, appreciate it, and engage with us.
Q: In general, what were some key learnings for Yooz based on your conversations with attendees?
- Never do five conferences in five weeks! It will wear you out! ;)
- AP automation is inevitable. It will not replace your job. It will help you do your job better and more efficiently. (Our COO published an article on that topic: Why Partial Automation Will Be a Smart Tool—Not a Replacement—for the AP Clerk.) It was apparent that attendees are now accepting that AP automation is a good thing, not something to be afraid of. That is certainly a big shift from a year ago.
- Last year, when we presented at one of the industry conferences, we couldn’t get the session attendees to ask questions. This year, we had to cut the questions off, there were so many. And to my previous point, the questions were well thought out and educated. We like to hope that we contributed a little bit towards helping educating finance and accounting professionals about AP automation because we’re so committed to that. But regardless, it made for a much more lively, interactive, and interesting session!
Q: Did you have any surprises at any of these events, good or bad?
- I had no idea how big McCormick Place Convention Center is! I actually logged 12,000 steps one day!
- I was a little surprised at the LeadingAge event that that particular sector is lagging behind in adopting AP automation where other industries are leaping ahead. There are still many misconceptions about AP automation. Quite a dichotomy from other industry sectors.
- At the Restaurant Finance & Development Conference I realized what very tight-knit group of professionals it is. We kind of felt like the new kid on the block—it was our first time addressing this group. Everyone was very welcoming, but we realize how much more critical it is with this industry sector than with others to showcase our clients in this space.
In Part 3 of this Q&A series, we’ll learn what is trending in AP Automation, how Yooz is staying ahead of these trends, and what’s up on deck for 2019.